Escape Adulting Campaign Creative Director. Copywriter.A middle school mentoring program, Transit, needed 400 volunteers for each school year. As middle school is usually described as a stage of life “to get through” we flipped that on its head and invited adults to escape adulting and embrace Transit.
Producer. Copywriter.Arby's Foundation + No Kid HungryThe Arby’s Foundation needed to cast vision to frontline workers about their partnership with No Kid Hungry. With the help of this video, Arby’s Foundation raised over $500,000 to feed children living under the poverty line.
Women Everywhere Can LeadProducer. Director. Copywriter.As a former resident of Sierra Leone, CNN’s Isha Sesay started a educational empowerment course for teenage girls in her home country. I partnered with W.E. Can Lead in their inaugural year to promote, fundraise, and capture the impact of the program.
Do.Justice.Producer. Account manager.One day each year, Do.Justice. gathered Atlanta-area singles to serve non-profit organizations all over the city. This video highlighted the effort of these individuals and inspired them to get involved in serving throughout the year.